Piece of Cake
Piece of Cake is an app for web and mobile that will make managing cake orders... a piece of cake!
Where
Philadelphia, US
What
Mobile app (iOS)
Why
Portfolio Project
Role
Design and Research
Category
Service Industry
When
December 2023
Why I made this project
When I worked as a baker, I witnessed numerous instances where order forms were lost. These unfortunate incidents could have been avoided if there was a way to digitally track and manage cake orders. This app aims to address this issue by providing a streamlined system for order management.
Market Research
Despite decline in cake sales during the pandemic, the global cake market is estimated to be worth $47.8 million present day. It is expected to be $66.1 billion by 2033. Having an app can provide a seamless ordering experience, helping businesses differentiate themselves and attract and retain customers in a competitive market landscape.
Competitive Analysis
Although I have researched two well-established Paint and Sip franchises and Color Me Mine, a different art class franchise, none of them offered a dedicated app, so I focused on their mobile-optimized websites.
Positive: The strengths for Painting with a Twist, Pinot’s Palette, and Color Me Mine were that they offered easy navigation. dedicated pages for each location. Both of the Paint and Sip sites had an intuitive and simple user flow for booking classes.
Negative: Color Me Mine, on the other hand, offered class bookings only for certain locations, and its busy background and quickly moving carousel image could negatively impact accessibility and mobile optimization. Painting with a Twist also had some areas with too small text which may be issue for the visually challenged.
